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Sources cited in the South China Morning Post said the decision was linked to . BEIJING (Reuters) - Burberry has lost a Chinese brand ambassador and its . Nike, H&M, Burberry face backlash and boycotts in China over stance on . Sources cited in the South China Morning Post said the decision was linked to Burberry’s membership of the Better Cotton Initiative (BCI), a cotton sustainability project that last year.
BEIJING (Reuters) - Burberry has lost a Chinese brand ambassador and its hallmark tartan design was scrubbed from a popular video game, becoming the first luxury brand assailed by the Chinese. Nike, H&M, Burberry face backlash and boycotts in China over stance on Uyghur treatment. The fallout comes after corporate statements about concerns over forced labor in the Xinjiang region. Consumers in China are boycotting Burberry, H&M, Nike, New Balance and Tommy Hilfiger over the issue of these brands no longer using cotton made in the Xinjiang region in their products. Chinese tech giant Tencent also halted its partnership with the British luxury brand Burberry, which had designed outfits for Honor Of Kings, one of China's biggest video games. VCG.
Burberry created signature check “skins” for characters in the Honor of Kings video game, which its owner, the Chinese technology company Tencent, removed over the company’s stand on cotton. Tencent, the Chinese tech giant, dropped an upcoming Burberry partnership with Honor of Kings, the popular online video game that counts 100 million daily active users, and brand ambassador Zhou Dongyu stepped away from the brand as the global diplomatic row over sourcing cotton in Xinjiang hit luxury. For luxury brands, stakes in China are high. As reported, China has been cracking down on foreign companies that have refused to source cotton from Xinjiang because of concerns over alleged forced labor. Earlier this year, the U.S. banned.Published July 16, 2021. Despite coming under fire in China for its stance against Xinjiang cotton — losing two of its star ambassadors and a much-anticipated Honor of Kings partnership in the process — Burberry has emerged relatively unscathed.
Burberry has lost a Chinese brand ambassador and its hallmark tartan design was scrubbed from a popular video game, becoming the first luxury brand assailed by the Chinese backlash to Western accusations of abuses in Xinjiang. Sources cited in the South China Morning Post said the decision was linked to Burberry’s membership of the Better Cotton Initiative (BCI), a cotton sustainability project that last year.
BEIJING (Reuters) - Burberry has lost a Chinese brand ambassador and its hallmark tartan design was scrubbed from a popular video game, becoming the first luxury brand assailed by the Chinese. Nike, H&M, Burberry face backlash and boycotts in China over stance on Uyghur treatment. The fallout comes after corporate statements about concerns over forced labor in the Xinjiang region. Consumers in China are boycotting Burberry, H&M, Nike, New Balance and Tommy Hilfiger over the issue of these brands no longer using cotton made in the Xinjiang region in their products. Chinese tech giant Tencent also halted its partnership with the British luxury brand Burberry, which had designed outfits for Honor Of Kings, one of China's biggest video games. VCG.
Burberry created signature check “skins” for characters in the Honor of Kings video game, which its owner, the Chinese technology company Tencent, removed over the company’s stand on cotton. Tencent, the Chinese tech giant, dropped an upcoming Burberry partnership with Honor of Kings, the popular online video game that counts 100 million daily active users, and brand ambassador Zhou Dongyu stepped away from the brand as the global diplomatic row over sourcing cotton in Xinjiang hit luxury. For luxury brands, stakes in China are high. As reported, China has been cracking down on foreign companies that have refused to source cotton from Xinjiang because of concerns over alleged forced labor. Earlier this year, the U.S. banned.
Published July 16, 2021. Despite coming under fire in China for its stance against Xinjiang cotton — losing two of its star ambassadors and a much-anticipated Honor of Kings partnership in the process — Burberry has emerged relatively unscathed.
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